With the arrival of the Double 11 shopping festival, major e-commerce platforms have launched a variety of colorful promotional activities. This year's Double 11 not only continues the trend of extending the event period and simplifying rules, but also shows three new developments: the core empowerment of artificial intelligence, the vigorous development of instant retail, and the rapid expansion of overseas markets.
Firstly, artificial intelligence (AI) has become the core engine of this year's Double 11. Taobao launched six new AI shopping tools, including AI All-in-One Search and AI Try-on, helping consumers find their desired products more efficiently. The introduction of these tools has increased Taobao's computing power by 40 times, directly improving user purchasing efficiency and making the shopping experience smoother. In addition, JD.com is also not to be outdone, opening up more than 50 AI tools to provide comprehensive support for merchants.
Secondly, instant retail has become a highlight of this year's Double 11. Major e-commerce platforms are actively expanding in this field, striving to activate "far-field" sales through "near-field" retail. Data shows that Taobao's instant purchase business saw a significant increase in orders on the first day, with some categories even achieving an 800% increase. JD.com has also joined this competition, strengthening its "last-mile" delivery capabilities by acquiring an instant delivery company, further enhancing the user experience.
Finally, the overseas market has become a new growth point. Alibaba's Taobao launched the Double 11 event simultaneously in 20 countries around the world for the first time, investing 1 billion yuan in subsidies, aiming to help merchants achieve higher transaction volumes in the international market. At the same time, AliExpress has accelerated the introduction of overseas brands, attracting a large number of brands to join by offering lower costs, and is rapidly becoming a rising star in the e-commerce field.
This year's Double 11 demonstrates the comprehensive efforts of e-commerce platforms in AI technology, instant retail, and the international market, indicating that future shopping experiences will be more intelligent and efficient.
