This year's Double 11 shopping festival has undoubtedly made Taobao the standout among many e-commerce platforms. At the launch event, Taobao officially introduced six new AI-based shopping assistant applications, marking the full implementation of artificial intelligence in its services. The impressive performance on the first day - with a staggering 15 billion model calls - highlights the power of AI technology and the rapid development of the e-commerce industry.
To enhance user experience, Taobao has significantly improved its computing power, with an astonishing increase of 40 times! This computing power enhancement not only speeds up system response times but also improves user purchasing efficiency by 25%. Meanwhile, the platform's perception cycle has been extended to 10 years, meaning that Taobao can better understand and analyze user needs, thus more accurately meeting consumer shopping demands.
Notably, Taobao also used its "Smart Engine" to make unified decisions on distributing 50 billion coupons, which increased the conversion rate of coupons by 15%. This efficient operation allows consumers to enjoy discounts while enhancing their shopping experience, significantly increasing the fun and satisfaction of shopping.
In addition to Taobao, other e-commerce platforms have also launched their own AI-supported solutions during the Double 11. JD.com focuses on providing comprehensive support for merchants, helping them better participate in this shopping feast. Meanwhile, Douyin E-commerce continues to promote "Intelligent Upgrade of Content Fields," using the Massive Cloud Map to help brand merchants more accurately identify product selling points and explore potential marketing scenarios.
This year's Double 11, driven by AI technology, has shown a more intelligent and personalized trend in the e-commerce industry, allowing consumers to enjoy an unprecedented shopping experience.
