Adobe is launching a new enterprise service called "AI Foundry," offering a one-stop solution for companies seeking to build self-developed, customized generative AI models. The platform is based on Adobe's Firefly models, which are fully trained on licensed data, and allows enterprises to use their brand assets and intellectual property to develop custom AI models for text, images, videos, and 3D content.
Legal Assurance as Core Competitiveness
According to Hannah Elsakr from Adobe, there is a growing strong demand from enterprises for such customized solutions. The core value of AI Foundry lies in providing an alternative with legal assurance compared to other suppliers in the market, aiming to significantly reduce the legal risks that enterprises may face when applying generative AI.
This launch marks Adobe's extension of its leading advantage in creative and content generation into enterprise-level AI customization services.
Pricing and Early Customers
The pricing model of AI Foundry will be based on the actual usage of enterprises. It is reported that Walt Disney Imagineering is expected to become one of the first major enterprise customers of the platform, showing the strong interest of top creative content companies in using AI Foundry to customize models.
