Microsoft is adopting a new strategy through its Edge browser to attract users to use its AI tool, Copilot. When users access AI applications such as ChatGPT, DeepSeek, and Perplexity in the Edge browser, a small label will pop up on the right side of the address bar, reminding users to try Microsoft's Copilot.
Users just need to click this small label, and Copilot will open in the sidebar of the browser in a split-screen format, making it convenient for users to ask questions or upload files. This measure seems to be deliberately targeting the aforementioned three AI applications, and no similar prompt will appear when accessing Claude or Gemini.
According to market research institutions, the Copilot AI web version has a relatively low market share in the consumer market, only 2%. However, if considering the overall usage of Copilot in Windows, Microsoft 365, and Edge, the market share will significantly increase. It can be seen that Microsoft hopes to increase the frequency of users using Copilot in the browser through this "intercepting" approach.
Microsoft's strategy has attracted attention, especially considering that Microsoft Edge is pre-installed in Windows 10 and 11 systems and its market share is continuously increasing. If Edge's market share continues to grow, Microsoft's way of promoting products through the browser may gain more traffic. This approach has also raised concerns about other browsers possibly following suit.
Key Points:
🌐 Microsoft has introduced a new strategy in the Edge browser to remind users to use Copilot.
💻 The prompt will only appear when accessing ChatGPT, DeepSeek, and Perplexity.
📈 The market share of Copilot's web version is only 2%, and Microsoft hopes to improve user adoption through this.
