On November 6, Li Liang, vice president of Douyin, responded to the recent incident of "Wen Zengrong being impersonated and sold through AI," stating that the case mentioned "three live streams broadcasting simultaneously" did not occur on the Douyin platform. However, the platform has indeed discovered some video content that uses AI technology to imitate celebrities for sales.
Li Liang pointed out that such AI infringement and imitation behavior seriously damages the trust of creators, merchants, and the platform in the eyes of consumers and is not in line with the platform's long-term interests. Douyin takes this matter very seriously and has launched a special governance campaign to focus on cracking down on AI-forged faces and fake sales activities.
According to the introduction, AI content infringement identification remains a technical challenge facing the entire industry. Malicious imitation accounts often use generative technology to confront the platform, increasing the complexity of governance. In response, Douyin stated that it will continue to increase investment in technology and resources, improve identification mechanisms, and ensure the legitimate rights and interests of creators, merchants, and consumers are protected.
Li Liang emphasized in the statement: "Douyin E-commerce strictly prohibits the use of AI technology to impersonate others (including military and police personnel) for sales marketing. Such behavior constitutes serious infringement." The platform calls on creators to adhere to genuine creation and gain user recognition and transaction opportunities through real and high-quality content.
At the same time, Douyin also provides creators with channels for rights protection: if their image is impersonated or maliciously used by AI, they can submit complaints through the methods announced by the platform. The platform will fully assist in handling and protecting their rights.
This statement indicates that Douyin is accelerating the improvement of its AI content governance mechanism and promoting the industry to form clearer compliance boundaries for AI content.
