Can you make a game in 10 minutes on your phone without any art skills or coding knowledge? Hangzhou Fanzeshniao Technology has integrated AIGC into its UGC platform. It first got 10 million overseas users, then raised 20 million yuan in Series A funding - the valuation directly soared to 200 million yuan. The lead investors are two listed companies: US-based Lianzhang Portal and A-share company Dianhun Network; the list of follow-on investors includes Hangzhou local funds lined up, obviously wanting to bet on a "alpha generation's Sony" ticket.
The company has trained its self-developed AIGC Agent into a "versatile planner": writing storylines, generating concept art, producing code, and adjusting values all in one go, cutting the development cycle down to 1/5 on average. Users only need to describe naturally, "I want the rabbit to play golf on the moon," and the system will automatically generate levels, characters, physical parameters, and even conveniently provide store page materials. Eight months after the platform's launch, monthly active users in North America, Southeast Asia, and Europe have exceeded 10 million; internal model predictions suggest that by 2025, the total monthly active users will surge to 85 million, with daily active users reaching 5.5 million.
The revenue structure has already moved beyond the old "skin selling" routine: in-game purchases, ad revenue sharing, IP licensing, and entertainment hardware are all running in parallel. Last year, a user-created "Cyber Mahjong" caught Netflix's attention, and the animation rights were sold for millions of dollars, showing capital the exponential premium space of UGC. The funds raised in this round will be fully invested in three things - upgrading the AI toolchain, mass-producing quality games, and pushing original IPs to global streaming platforms and console systems; meanwhile, acquiring small studios to quickly gather talent and content.
The global gaming market is expected to reach 372.4 billion USD in 2024, and AIGC + UGC has been listed by multiple securities firms as "core growth." Fanzeshniao Technology has taken the lead, aiming to turn the slogan "everyone is a developer" into cash flow with AI, and to grow Chinese unicorns in the next wave of entertainment revolution.
