Recently, QuestMobile released the "2025 New Media Ecosystem Overview" report, which shows that the user penetration rate of AI-related content in October 2025 increased by 9.9 percentage points year-on-year. This growth trend indicates that more and more users are beginning to pay attention to and use AI-related content, among which the age group of deep interest users has shown a clear trend of youthfulness.
According to the report, the monthly active user scale of AI plugins on platforms such as Douyin, Weibo, and Kuaishou exceeded 30 million in October 2025, showing the rapid development of these social media platforms in the field of AI. In terms of user stickiness, Weibo users also showed a considerable frequency of using AI application plugins on the App side, with an average of 8.1 uses per person per day, indicating that users' reliance on these tools is gradually increasing.
