Today, with the emergence of "AI-first" browsers, Mozilla, a traditional browser player, has chosen another path that respects users. Recently, Mozilla officially appointed Anthony Enzor-DeMeo as its new CEO and clarified Firefox's defense and offensive strategies in the AI trend.
Unlike many competitors that forcefully embed large models in sidebars or search bars, the new CEO set clear rules in his inaugural speech: AI features introduced by Firefox must be "optional." He emphasized that AI should always be user-selectable, allowing users to easily turn off these features and clearly understand the specific operations and value of each AI feature. This statement precisely addresses the core user base that chose Firefox due to its emphasis on privacy and control.
Currently, the browser market is being reshuffled by the rise of new forces such as Perplexity and Arc. To break through, Mozilla plans to build a "broader trusted software ecosystem," gradually reducing its reliance on Google search revenue. In addition to Firefox, the company will leverage its email client Thunderbird and VPN services, combined with the AI-driven website-building tool Soloist.ai, to create a diversified product portfolio. Under the new leadership, Mozilla aims to prove that competition in the AI era should not only focus on algorithm stacking but also uphold user rights.
