Recently announced a partnership with Huoshan Engine, launching a new "AI A Fu Intelligent Agent Family," aimed at improving the operational efficiency of the jewelry retail industry through artificial intelligence technology. As the global business scale continues to expand, Chow Tai Fook Jewelry faces increasingly complex challenges in operations, and therefore has decided to actively embrace AI technology to enhance the efficiency of various business processes.
Since the launch of the AI Agent platform at the end of 2024, Chow Tai Fook Jewelry has built 351 intelligent agents, providing support to multiple departments within the company, including marketing, finance, IT, human resources, and sales. Over 24,000 employees have had millions of conversations with these intelligent agents, significantly freeing up their energy from complex tasks and helping to optimize corporate operations.
Zhang Hongguang, Chief Digital Officer of Chow Tai Fook Jewelry Group, said: "Through our collaboration with Huoshan Engine, we will deeply integrate AI into internal operations and customer experiences, driving efficiency improvements through technology." In this collaboration, Chow Tai Fook Jewelry introduced the general-purpose intelligent agent "A Fu," which not only has functions such as knowledge Q&A, content creation, text-to-image generation, and multilingual translation, but also provides employees with the latest information and market dynamics in the jewelry industry, becoming an essential assistant in their daily work.
In addition, Chow Tai Fook Jewelry has also launched specialized versions of "AI A Fu," such as intelligent agents focused on specific scenarios like finance, IT, and HR. These agents can automatically answer common questions and improve departmental efficiency. For example, "Finance A Fu" can help employees handle reimbursement processes, while "IT Helpdesk A Fu" provides instant technical support for store staff.
In terms of enhancing customer experience, Chow Tai Fook Jewelry jointly launched an AR virtual try-on service with Huoshan Engine, allowing consumers to select their favorite jewelry styles on their phones for virtual try-ons, enjoying an immersive shopping experience. At the same time, the AI customer-facing intelligent sales assistant will provide personalized smart services for global e-commerce business, helping consumers make better shopping choices.
Looking ahead, Chow Tai Fook Jewelry will continue to deepen its cooperation with Huoshan Engine, using innovative AI applications to help employees reduce repetitive tasks and focus more on jewelry design and customer experience. This move not only marks an important step in Chow Tai Fook Jewelry's digital transformation but also injects new momentum into the future development of the entire jewelry industry.
