At the just-launched CES2026 Consumer Electronics Show, the reach of AI technology has officially extended into the vast market of fashion toy collections. With the emergence of various AI companions and robots, two startups named HeyMates and Buddyo have attracted widespread attention. They aim to reshape the action figure experience, making the collectibles on the table no longer just cold decorations.
The core concepts of these two companies align perfectly: placing traditional Q-style action figures on a "smart base" integrated with a speaker, microphone, and ambient light. Through a companion app and an embedded NFC tag, the action figures can transform into AI chatbots with specific personalities. Whether it's Einstein discussing relativity or a character from a situational comedy offering cold humor comments on life, players can interact with them simply by using a wake-up word.
As pioneers in this field, Olli Company is planning to launch its brand
Although the industry is still in its early stages, this "AI + collectible" model has already shown great market potential. It not only gives action figures interactive features but also provides IP licensors and collectors with a new way to connect.
Key Points:
🤖 Hardware Empowerment: By integrating sensors and chips into a smart base, ordinary action figures gain voice interaction capabilities.
🎭 Character Customization: AI models provide personalized responses based on character settings, covering styles such as science, divination, and cinematic humor.
📈 Industry Trend: Startups are seizing the opportunity through crowdfunding and self-developed products, indicating that the AI fashion toy market is about to explode.
