Recently, JD.com has officially launched its first AI Film Creation Competition. This competition uses the JD New Year Goods Festival IP "Ma Honghong", the digital boy group E'Core, or specified product images as the core of the creation, and is calling for original short films that deeply apply AIGC technology from all over the internet.
Participants need to submit videos longer than 15 seconds. The competition does not restrict AI tools, covering aspects such as image generation, digital human driving, and audio synthesis. The official emphasized that although AIGC innovation is encouraged, if the work involves non-AI generated music, fonts, etc., it must have complete commercial authorization, and infringement is strictly prohibited.
The prize pool consists of basic prizes, special creative prizes, and brand prizes, with a maximum cash reward of 100,000 yuan for an individual.
Basic Prize: The top three winners will receive 50,000, 30,000, and 20,000 yuan respectively.
Special Prize for the Year of the Horse: Works using the "Ma Honghong" IP can compete for an additional 10,000 yuan reward (registration starts on January 19th).
The competition adopts a dual mechanism of "data + evaluation", each accounting for 50%. The jury will score the works based on four dimensions: aesthetics, theme creativity, AI completion, and originality. The initial screening will be completed within 48 hours after submission, and the final list of winners will be announced on February 6th.
