On January 25, Tencent officially released the notice "About Spring Festival Distributing 1 Billion Cash": The Spring Festival event will be launched on February 1, allowing users to distribute 1 billion yuan in cash red envelopes through the Yuanbao App, with individual red envelopes reaching up to 10,000 yuan.
On January 25, Yuanbao App was updated to version 2.55.0 or higher. Clicking on the reservation card on the home page allows users to enter the Spring Festival event reservation page. Users who have reserved in advance will receive an additional 10 lottery chances on the day the event starts on February 1.
The event features various forms of red envelopes, including 10,000-yuan mini horse cards, cash red envelopes, and shared red envelopes. Users can collect cash red envelopes every day by accessing Yuanbao App. Completing tasks allows users to win more red envelopes, with a chance to win 100 limited-edition 10,000-yuan cash mini horse cards. Shared red envelopes can be forwarded to WeChat or QQ friends and groups, allowing others to open the red envelopes while Yuanbao pays for them.
Behind the 1 billion yuan in real money, Tencent is preparing a big AI move. According to internal sources at Tencent, Yuanbao is about to launch a new feature, which has already started internal testing invitations. In the official product interface image, a new bottom tab named "Pai" has been quietly added.
In the 2015 Spring Festival Gala, Tencent distributed 500 million yuan in cash red envelopes through WeChat's "shake" function, completing WeChat Pay's "D-Day landing." Ten years later, Tencent is once again generously distributing 1 billion yuan in cash. Can it once again use the super social scenario of the Spring Festival to accelerate Tencent's AI?
