As the sound of firecrackers grows closer, the red envelope battle among internet giants has also evolved into an "AI version." On January 25, Baidu officially announced that Wenxin Assistant will launch a Spring Festival feast called "Cash Red Envelope Rain." This is not just a simple distribution of benefits, but a milestone moment of deep integration between AI technology and the national holiday: Baidu APP has officially become the Chief AI Partner of the 2026 Beijing Broadcasting Television Spring Festival Gala.

To make this Spring Festival full of "tech flair," Baidu has invested 500 million yuan in cash while also boosting the fun of AI interaction to the maximum. From January 26 to March 12, users only need to trigger Wenxin Assistant within Baidu APP to participate in sharing this huge prize fund, with the highest possible cash prize being 10,000 yuan per person. This is no longer just a digital game of reflexes, but a festive encounter with a smart agent.

On the other side of the screen, Baidu is trying to reshape our experience of the New Year through nearly 100 AI-themed activities. If you want to write a unique couplet, the AI creation function is always ready; if you want to shoot a futuristic New Year video, 200 AIGC options themed "Fantasy Life" can let you instantly generate a personalized horse-year fantasy video. In addition, AI photo sessions, AI cameras, even AI fortune-telling and AI praise functions cover various Spring Festival social scenarios from video-based money to collecting cards for rewards.

When AI becomes the "chief partner" of the Spring Festival Gala, it is not only showcasing the charm of algorithms on stage, but also providing emotional value and real benefits to every user. This AI consumption revolution initiated by Baidu is bringing the Spring Festival into an extraordinary new era where everything can be AIGC. This Chinese New Year's Eve, AI will no longer be cold code, but a wise friend who accompanies you in collecting red envelopes, writing couplets, and shooting videos.