Before launching a GEO campaign, most brands jump straight into the "select region, invest in creatives" phase, but they often overlook a crucial prerequisite: how do your target users interact with AI in localized scenarios? What language do they use to ask questions? What pain points are they concerned about? If you don't understand users' true search intent, even the most precise geographic targeting is just "shooting in the air."
Taking the Southeast Asian market as an example, a domestic earphone brand discovered that while promoting noise cancellation features, Singapore users often asked "best noise cancelling for MRT commute" (for subway commutes), while Bangkok users preferred searching for "ลดเสียงรถติด ฟังเพลงสบาย" (reduce traffic noise, enjoy music comfortably). The former emphasizes scenario efficiency, while the latter focuses on emotional comfort. If the same set of English creatives were used to cover both regions, conversion rates would inevitably become unbalanced. This difference stems from cultural context, daily scenarios, and even variations in local AI assistant training data, directly determining whether users are willing to click on your ad.
A more subtle issue is that user question styles are being reshaped by local AI models. In the Middle East market, users tend to describe their needs through long sentences in Arabic via AI assistants (such as “أبحث عن سماعات للاستماع للقرآن بجودة عالية” – looking for high-quality headphones for listening to the Quran), rather than directly searching for product keywords. If brands still use keyword-stuffed landing pages, they will be seriously out of sync with users' real search intent.
Therefore, the starting point of GEO marketing is not technical parameters, but the reconstruction of the "user-AI conversation." Brands need to first simulate the target region's users, observe how they ask questions to local AI, and then reverse-engineer the promotional content. For example, for German users who prefer strict specifications, landing pages should highlight technical indicators upfront; while for Latin American users who value social sharing, UGC (User-Generated Content) display modules should be emphasized.
How can this step be efficiently completed? Aibase's GEO Checker tool (https://app.aibase.com/zh/tools/geo-checker) provides a shortcut: after entering the promotion link, the tool automatically simulates multiple country user perspectives, checks the match of the page in local search engines and AI recommendation streams, and returns "typical questions users may ask." For instance, it detected that a yoga wear link was frequently associated with the question "tenue de yoga anti-transpiration pour studio chauffé" (sweat-proof yoga outfit for heated studios) in the French market. After the brand added an actual test video on breathability to the landing page, the average session duration increased by 47% in that region.
True GEO optimization starts with understanding the dialogue between users and AI. First, find out what they are asking, then decide what you should show them — this is the starting point for cross-cultural promotion.
