Regarding the frequent abuse of AI technology online recently, Xiaohongshu's Shu Guanjia released an official announcement yesterday, formally requiring creators to actively label AI-generated and synthetic content within the platform.
In the announcement, Xiaohongshu mentioned that the platform has received multiple reports involving the use of AI technology to imitate public figures' images and create fake videos. Such content not only infringes on others' legitimate rights and interests but also easily misleads audiences and damages the trust foundation of the community when it is not marked as AI-generated.
Key requirements of the new regulations:
Mandatory labeling: According to relevant laws and regulations, creators must actively select a declaration when posting content that includes AI-generated/synthetic material.
Algorithm intervention: The platform will use detection tools to identify suspected AI content. If the creator does not actively declare, the platform will forcibly add an AI label and impose **distribution restrictions (traffic limiting)** as a penalty.
Severe crackdown: For actions such as creating false imitations, maliciously "modifying" classic works, promoting negative values, and posting tutorials on how to remove AI labels, the platform will take severe measures including account bans.
This initiative marks Xiaohongshu's further improvement of its AI identification and governance mechanisms, aiming to maintain the authenticity and compliance of community content amid the surge in AI creation.
