The interaction experience of mobile AI is undergoing a qualitative transformation from "closed" to "ecosystem." On February 23, 2026, according to Qicha Cha, citing Tencent Technology, Samsung has officially integrated the world-leading AI search engine Perplexity deeply into its flagship Galaxy AI system.

This move marks that Samsung has adopted a more open "multi-agent" strategy for large model deployment, aiming to redefine the benchmark of smartphone interaction.

Key Highlights: Voice Activation, Seamless Connection

Dedicated Commands: Users can now activate the Perplexity service at any time with a simple voice command "Hey, Plex", greatly shortening the path for information retrieval.

Deep Collaboration: Unlike simple app overlays, Perplexity has higher-level system permissions. It not only can access Samsung's own native apps like notes and clock, but also can connect specific third-party apps based on user instructions.

On-Demand Switching: As an important component of Samsung's multi-agent ecosystem, users can flexibly switch between different AI agents based on specific task requirements.

Strategic Intent: Taking a Differentiation Path

In the competitive market where Apple Intelligence and Google Gemini are advancing rapidly, Samsung (China) Investment Co., Ltd.'s move is clear:

Personalized Customization: By introducing external top-tier agents, it meets users' diverse and professional needs for AI interaction.

Breaking Isolation: Building an open agent ecosystem rather than limiting users to a single closed algorithm.

Brand Moat: Enhancing the premium value of Galaxy terminals through "strong alliances" and maintaining its leading position in the high-end Android market.

Industry Insight: The AI Phone Enters the "Selecting Agents" Era

Qicha Cha pointed out that Samsung's integration of Perplexity indicates that the focus of future AI phone competition will shift from "who has larger parameters" to "who has a richer ecosystem." When the phone becomes a hub for multiple specialized AI agents, the device in users' hands will truly evolve into a smart assistant with deep decision-making capabilities.