Chinese game companies are achieving a dual leap in cultural exports and efficiency transformation through AI technology. On February 25, 2026, according to
At the recent "Happy Spring Festival · Beautiful Anhui Enters Malaysia" event, an AI-created "Anhui Natural and Cultural Heritage Holographic Scroll" made a stunning debut, becoming a typical case of technology empowering intangible cultural heritage preservation.
Key Highlights: AI as the "Engine" of Globalization Strategy
As the core pillar of
High Coverage: This large model has been widely applied in the company’s 85% of overseas products, becoming a standard configuration for content production.
Significant Cost Reduction and Efficiency Improvement: Through AI assistance, the localization translation, art material generation, and content production efficiency of game assets have been significantly improved, saving the company high R&D and promotion costs.
Multi-scenario Application: In addition to gaming operations, this technology has also extended to copyright protection, urban public services, and the digital preservation of intangible cultural heritage.
Strategic Thinking: Reject "Symbolic" and Pursue "Global Co-creation"
Regarding the role of AI in cultural dissemination, Wang Chuanpeng, Vice President of the Technology Center at
AI as a Creative Assistant, Not a Replacement: AI should be a tool to enhance creative expression, not merely a content transporter.
Deep Localization Integration: Cultural exports should not only be simple symbolic displays but must focus on localized expressions and co-creation with global players to truly resonate with the overseas market.
