Jiao Ge Peng You Holding (01917.HK) officially disclosed the company's strategic blueprint and business progress in deeply integrating AI technology on the occasion of its sixth anniversary. Financial reports show that Jiao Ge Peng You achieved a cumulative GMV of 16.02 billion yuan in 2025, representing a 6.23% year-on-year growth. The stable performance has provided support for its transformation towards "technology-driven online retail."
Currently, Jiao Ge Peng You has established a wholly-owned subsidiary called "Mandask" dedicated to the practical application of AI, and has initiated a comprehensive AI transformation of its core business system "Pengyou Cloud." This system has already enabled AI to handle 5 million product pre-information entries, with human workers only responsible for rights confirmation and review, significantly improving supply chain efficiency.
In terms of marketing applications, Jiao Ge Peng You has established three core AI directions: demand insight, content creation, and audience operations. By incorporating celebrity digital humans into the advertising system through compliant methods, it not only reduced the cost of commercial cooperation but also achieved precise prediction of massive consumer preferences. Although AI technology is accelerating its penetration, Cui Dongsheng believes that e-commerce anchors will not be completely replaced in the short term. He pointed out that functional scenarios such as visual customer service can be fully handled by AI, but in scenarios involving emotional resonance, trust connection, and physical world interaction—such as product recommendation and conversion—human anchors still possess irreplaceable core value.
As live-streaming e-commerce enters the "rational prosperity" stage, Jiao Ge Peng You's AI strategy marks that leading institutions are shifting from traffic speculation to building fundamental capabilities. This evolution of retail driven by an AI engine indicates that the industry is accelerating its transition toward a technology-intensive sector, reshaping the efficiency of online retail fulfillment and interaction boundaries through digital productivity.
