On the afternoon of June 10, Baidu officially launched its upgraded college entrance examination service plan for this year. Targeting the core pain point of major selection, Baidu introduced a new "AI Major Report" and pioneered a mechanism of real-person expert endorsement. Experienced major consultants will professionally review and certify the AI-generated reports, and this service is completely free for examinees.
This product collects personalized information from examinees through multi-turn dialogues with the Wenxin Assistant, and deeply integrates multiple-dimensional databases including historical admission score lines, university and major data, and job prospects of majors, to provide customized major selection plans for each examinee. In terms of technology and data integration, Baidu's college entrance examination service combines user search data reflecting real decision-making behaviors, as well as industry employment big data jointly built with multiple authoritative institutions. This database covers over 2,000 majors, focusing on recent graduates and new professionals, offering more real-time reference value compared to traditional static industry reports.
As a long-term service project under Baidu, Baidu's college entrance examination service has been continuously offered for 20 years, serving over 900 million users. This upgrade not only fills the gap in examinee trust for pure AI tools through the "AI + Real Person Expert" model, but also demonstrates Baidu's deep accumulation in applying large model technology to essential daily life scenarios. In the current industry trend where large models are moving from "technical experimentation" to "application implementation," Baidu's move establishes a new model for serious AI application in educational planning through an authoritative data and expert chain loop.
