According to reports, hotel bookings that are redirected through the Doubao entry point to TikTok Laike will now be subject to a new independent rate policy. Starting from August 10, relevant orders will be charged a software service fee of 11.4% and a payment processing fee of 0.6%, with an overall rate of approximately 12%.
Several industry insiders in the hotel sector have confirmed the authenticity of this news, which comes from the TikTok Laike merchant back office. Industry experts said that hotel bookings generated through Doubao recommendations have already begun to be included in the commission settlement system. ByteDance has not yet responded to this issue.
According to the "2026 TikTok Life Service Platform Specific Channel Software Service Fee Policy Statement" released by the TikTok Life Services Learning Center, this policy is effective starting at 0:00 on August 10, 2026, and continues until 24:00 on the day before the new specific channel software service fee policy takes effect. The specific software service fee rates will be displayed to merchants through the TikTok Laike merchant back office.
According to the policy statement, the base for calculating the software service fee is the actual amount paid by the user plus any subsidy amounts provided by entities other than the merchant, such as platform-wide coupons. The rate will be fixed or range-based depending on the merchant type, product category, POI category, product type, and specific transaction channels.
Doubao has been included in the specific transaction channel scope, and the platform may adjust the related rates based on service conditions. Whether a specific order belongs to a specific channel is determined by the order settlement slip. Merchants can check the corresponding group purchase product rates through the TikTok Laike back office.
This adjustment shows that as AI entry points gradually connect to e-commerce, local life, and other transaction scenarios, platforms are exploring commercial models after AI traffic conversion. In the future, consumer entrances brought by AI assistants may become a new transaction growth channel for internet platforms.
