The Company Values Generator is an online tool that suggests core values aligned with the company's mission by analyzing its website. Through an interactive process, it helps teams refine these suggestions until they find the perfect set of values that resonate with the team. The product background indicates that FidForward is dedicated to integrating values into daily work through ongoing feedback and assessments, helping teams understand how to embody these values in their daily tasks, and track their effectiveness. It aims to assist companies in establishing and maintaining their core values, which are crucial for corporate culture and team guidance.