Zalando Assistant is an AI tool developed in collaboration between Zalando and OpenAI, aimed at providing personalized content recommendations and simplifying product discovery. Using the GPT-4o mini model, this tool supports multilingual capabilities and instruction-following tasks, making it easy for users to navigate Zalando's extensive product catalog to find fashion items that fit their style. By improving user engagement, providing localized services, and reducing costs, Zalando Assistant enhances the retail experience for customers.