Roundups is a platform that utilizes AI technology to assist users in creating buying guides. It conducts product research and generates easy-to-understand guides, helping users make informed purchasing decisions. Users can create their first buying guide for free, without the need for a credit card. The platform offers various pricing plans, including a free version, Lite, and Pro, to meet different user needs. The primary benefits of Roundups are time and cost savings while providing users a way to earn commissions by sharing buying guides.