Adobe Firefly is an AI-powered video generation tool that quickly produces high-quality video clips based on simple prompts or images provided by users. This technology utilizes advanced AI algorithms, learning and analyzing extensive video data for automated video creation. Its main advantages include user-friendliness, fast generation speeds, and high video quality. Adobe Firefly caters to creative professionals, video producers, and users needing quick video content, offering efficient and convenient video creation solutions. The product is currently in Beta testing and is available for free. Future pricing and positioning may be determined based on market demand and product development.