Launched by Amazon in 2025, Alexa+ is the next-generation intelligent voice assistant built on generative AI technology. It not only enables natural and fluent conversations but also connects to thousands of services and devices, helping users accomplish various tasks. Its core advantages lie in its powerful language understanding capabilities, personalized services, and seamless device integration. The launch of Alexa+ marks the transition of voice assistants from simple question-and-answer tools to true intelligent life assistants, helping users better manage their daily lives and smart home devices.