According to NetEase Technology, JD.com's efforts in embodied intelligence are accelerating rapidly. The company's embodied intelligence brand, JoyInside, has reached cooperation agreements with more than ten leading robot companies, becoming a core engine for JD.com to capture the smart robot market.
According to insiders, JoyInside is supported by JD.com's large model technology, focusing on providing robots with intelligent interaction capabilities with consumers. Its product strategy focuses on scenario-based applications such as "one person, one dog, and one toy." Since its launch, the brand has successfully attracted several leading enterprises from various niche fields to join the partnership.
In the home companionship scenario, products such as the MagicAtom MagicDog Pro quadruped robot, the NIA-F01 humanoid robot, and the "Xuanji" egg-shaped robot have integrated JoyInside capabilities. In the children's education field, the Yuanluo AI chess robot has joined. In enterprise scenarios, there is the Zhongqing PM01 JD JoyInside robot. Additionally, well-known brands such as YunChuShu, folotoy, Yingshi, and Wenquxing have also been incorporated into the partnership system.
Notably, according to sources, an AI fashion toy brand that has recently attracted significant market attention is about to integrate JoyInside capabilities and will be exclusively sold on the JD platform. This indicates that JD's layout in the smart toy field is set to expand further.
Public data shows that during the 618 period on JD.com, from 8:00 PM on May 13th to 12:00 AM on June 18th, the sales of self-operated smart robots on the JD platform increased by 300% year-on-year, while the sales of embodied intelligent robots achieved an astonishing growth of 1600%.
Among them, the SenseTime Yuanluo AI chess robot, which integrates JoyInside capabilities, saw a 171% increase in sales on the JD platform, becoming a typical case of the successful implementation of JD's embodied intelligence strategy. This data fully demonstrates the significant effect of JoyInside technology in enhancing product market competitiveness.
JD's layout in the field of embodied intelligence shows a clear strategic timeline. It is reported that JD first announced the establishment of a dedicated department for embodied intelligence in March this year, and has since made frequent moves in this area.
