OpenAI's recently launched "limited edition" app Sora quickly topped the Apple App Store's free app chart within four days of its release, surpassing Google's Gemini and OpenAI's own ChatGPT. This achievement demonstrates the strong market demand for AI video generation tools.
Sora was officially launched on Apple App Store this Tuesday, allowing users to easily create short videos, edit, and share other users' creations. Currently, the app is in an invitation-only testing phase, available only to iOS users in the United States and Canada. According to data analytics firm Appfigures, Sora reached 56,000 downloads on its first day, and the total installations increased to 164,000 on the second day, showing user enthusiasm for this new app.
The rapid rise of Sora not only indicates consumers' strong interest in AI video generation, but also highlights the huge potential of this technology in the consumer market. The Sora team stated on social media that they were excited by the explosion of user creativity and would actively listen to feedback and continuously iterate the product.
The Sora app is powered by OpenAI's latest Sora2 model, capable of generating "highly realistic" video scenes and sound effects. This technology is considered an important upgrade since the release of the first Sora model in February 2024. However, OpenAI has also recognized the safety challenges in the content generation process and has taken measures to give users more explicit control over the use of their likenesses. CEO Sam Altman mentioned in related discussions that the team is working to avoid the information vortex brought by algorithm optimization and exploring some promising solutions.
It should be noted that due to Sora's current invitation-only and regional restrictions, its market potential has not been fully unleashed. If it can be opened to global users in the future, the number of downloads is expected to increase significantly.
