Walmart announced on Tuesday a partnership with OpenAI, allowing shoppers to enjoy a more convenient shopping experience through the AI chatbot ChatGPT. This move aims to help this retail giant and the largest food and grocery retailer in the United States adapt to new changes in consumer shopping habits. As social media and smart chatbots become more common in daily life, more people are using ChatGPT to find shopping inspiration and deals, rather than relying solely on traditional e-commerce platforms.
Walmart's CEO, Doug McMillon, pointed out at a press conference that the traditional e-commerce shopping experience is often limited to search bars and product listings, but this approach is about to change. He stated that future shopping will be more "multimedia, personalized, and contextual," emphasizing that Walmart is committed to creating a more pleasant and convenient shopping environment for customers. Although Walmart has not revealed when consumers can start purchasing products directly through ChatGPT, this innovation is sure to attract widespread attention.
Previously, OpenAI announced the launch of an instant checkout feature in late September, allowing shoppers to shop through the Walmart platform. This feature will initially support users purchasing single items from platforms such as Etsy. OpenAI also mentioned that over a million Shopify merchants, including brands like Skims and Glossier, will soon join. This instant checkout feature is one of the new revenue tools launched by OpenAI, aimed at charging related fees through transactions via ChatGPT.
In addition to the collaboration with OpenAI, Walmart has integrated an AI shopping assistant called Sparky into its own app, further enhancing the customer shopping experience. Through these advanced technologies and tools, Walmart hopes to meet the changing needs of consumers and provide them with a more efficient and intelligent way to shop.
Key points:
🛒 Walmart partners with OpenAI, allowing consumers to shop directly through ChatGPT.
🤖 Future shopping experiences will become more multimedia, personalized, and contextual.
💻 OpenAI launches an instant checkout feature, supporting multiple merchants and improving shopping convenience.
