Today, the competition in smart cars has shifted from the three-electric systems to "software-defined experiences." XPeng is accelerating the construction of its brand moat in the AI era. According to the latest information from the Qicha Cha APP, Guangdong XPeng Automotive Technology Group Co., Ltd. has successfully registered a trademark named "XPeng Turing AI Cockpit," classified under International Class 12, "transportation vehicles," covering core products and services such as land vehicle motors, autonomous driving cars, and driverless cars.
This name is no coincidence. The word "Turing" directly refers to the theoretical foundation of artificial intelligence - the Turing Test, implying that this cockpit system will go beyond traditional human-machine interaction command response models, evolving into a high-level intelligent entity with human-like understanding, reasoning, and proactive service capabilities. Combined with XPeng's recent release of the second-generation VLA physical world large model and the "navigation-free automated driving" technology route, the registration of the new trademark clearly outlines its technical integration path: using a large model as the brain and the AI cockpit as the neural center to create an end-to-end embodied intelligent mobility space.
Notably, the scope of this trademark includes not only the entire vehicle but also core components such as "land vehicle motors," indicating that XPeng may deeply integrate AI capabilities into power control and lower-level execution layers, achieving full-stack intelligence from perception, decision-making to control. This contrasts sharply with the industry's common practice of limiting AI cockpits to voice assistants or entertainment systems, highlighting its ambition to create a true "thinking mobile robot."
With the "XPeng Turing AI Cockpit" trademark now settled, a more complete intelligent ecosystem is taking shape: outside the car, there is L4-level autonomous driving driven by VLA, and inside the car, the Turing AI Cockpit provides situational awareness, emotional interaction, and personalized services. In 2026, as the boundaries between humanoid robots and smart cars become increasingly blurred, XPeng is seizing the discourse power of the next-generation intelligent mobile terminals through a series of precise intellectual property layouts and technology implementations.
