According to reports, Baidu has secretly launched a project codenamed "Project O" in recent days. A source within Baidu revealed that the project is closely related to the core business of Baidu App.
Consolidating the Position of Three AI Entry Points with Over 100 Million Users
Currently, the monthly active users of Baidu's Wenyin Assistant have exceeded 200 million, together with Doubao and Qianwen, forming three major AI entry points with over 100 million users in the domestic market. In the context where competitors are launching independent AI apps, Baidu's "Project O" chooses to continue focusing on Baidu App, a comprehensive platform, indicating that Baidu still views Baidu App as its most critical venue for AI technology implementation.
Increasing Investment in the Spring Festival Red Envelope Battle, Deepening AI Social Interaction
Previously, Baidu had already joined the 2026 Spring Festival AI battle with a 500 million yuan red envelope and officially became the chief AI partner of the 2026 Beijing Broadcasting Television Spring Festival Gala. Industry insiders analyze that "Project O" may involve significant upgrades in AI interaction during the Spring Festival, aiming to gain an advantage in the intense competition for Spring Festival traffic through differentiated AI experiences.
The specific technical details and official launch date of "Project O" are still under confidentiality.
