The competition in the AI industry is rapidly shifting from basic conversation to the era of agents capable of independent execution. According to a report by Bloomberg's well-known journalist Mark Gurman in the latest issue of the "Power On" newsletter, Apple plans to launch an autonomous, agentic Siri as early as next year, marking a complete shift for this classic voice assistant from merely passively responding to commands to an intelligent assistant that can proactively manage tasks and handle various matters on behalf of users.
Anchoring to the Industry's Highest Standard: Benchmarking Against ChatGPT Dots, Meta Muse, and Grok
In the current Silicon Valley competitive landscape, major tech giants are all increasing their bets on the agent track. Gurman points out that the new generation of AI tools represented by ChatGPT Dots, Meta Muse, and Grok already have very clear technical characteristics: they can proactively track set goals, independently determine the next action to be taken, and continuously pursue and achieve the final goal without requiring users to manually intervene at every step.
For Apple, its long-term technological evolution direction is precisely to fully align with this standard. Gurman firmly believes that Apple could, as early as next year, give Siri true agentic capabilities, so that it does not fall behind in the increasingly fierce multimodal agent competition.
Senior Leadership Pressure and Internal Restructuring: From Routine Upgrades to Aggressive Strategy
The reason Apple is accelerating its pace in the AI field is closely tied to strategic adjustments by its senior leadership.
