Translated data: This article explores the rise and fall of Jasper AI, an artificial intelligence startup, and the challenges faced by AIGC startups. As a SaaS company in the advertising and marketing sector utilizing GPT-3 technology, Jasper AI encountered difficulties in the face of its competitor ChatGPT, leading to a sudden loss of its value. The article emphasizes that startups must quickly adapt to changes when confronted with competition from large corporations and technological advancements, while also embracing technological progress and innovation.