Adobe is continuing to expand its AI agent ecosystem by officially launching the "Product Support Agent," which aims to simplify troubleshooting processes within Adobe Experience Platform and optimize customer experience management. Additionally, Adobe announced that its "Data Insights Agent" is now available globally.
The newly released "Product Support Agent" is powered by Adobe Experience Platform Agent Orchestrator, providing users with instant operational guidance and support case creation processes through the conversational interface of AI Assistant. When users request technical assistance, the agent automatically collects contextual information such as logs, metadata, and user sessions, pre-fills the support case, and submits it for user confirmation, significantly improving troubleshooting efficiency.
Adobe also announced that the "Data Insights Agent," built on the same platform, is now globally accessible. This agent enables users to ask data analysis questions in natural language, such as “Which channels contributed to the most conversations last week?” The system will then automatically generate visual data results in Analysis Workspace through Adobe Customer Journey Analytics, lowering the technical barrier for non-technical users to access data.
As part of its AI agent strategy, Adobe also revealed that more support functions are on the horizon, including account qualification, data engineering, website optimization, and workflow optimization AI agent modules, continuously expanding the intelligent coverage of Experience Platform.
Adobe's expansion of AI agents demonstrates its commitment to thoroughly reshaping enterprise-level customer experience management using generative AI, helping marketing and operations teams solve complex problems with higher efficiency and lower costs.