Zhende Mao Technology announced its latest business data at the online sharing session on AI progress in June. The company's standardized consumer data service platform "Haina" MCP Server, built on MCP, attracted more than 20 industry partners' cooperation invitations within a month, showing strong market demand.

Wang Yunfeng, CTO of Zhende Mao Technology, introduced that "Haina" MCP Server integrates the company's accumulated data and content advantages in the consumer field. With unique values such as richness, real-time performance, and neutrality, it has become a consumer capability enhancement service chosen by many AI products. In addition to being stationed on Alibaba Cloud BaiLian platform, the platform has recently successfully joined the Huoshan Fangzhou platform and is now open to more large models, smart terminals, and intelligent agent application platforms. Data shows that the total content and product output in June has exceeded 8 million, an 80% increase compared to May.

What's Worth Buying

The "Haina" platform has newly launched two core functions: the Content Search Pro API and the Image Search API. The Content Search Pro API expands the search scope to multiple dimensions such as social media, news, encyclopedias, forums, and professional sites, increasing the relevance of searches from 90% to 95%. The Image Search API supports image search for 20 million product images, covering 16 major categories and 1,700 subcategories of consumer goods. It improves search accuracy through image segmentation and object detection technology.

The upgraded "What's Worth Buying" GEN2 version launched at the end of May also performed impressively. Product manager Yang Ning revealed that during this year's 618 period, the number of AIUC tag identifications expanded 15 times compared to last year, the content review time was shortened to 1/8 of last year, the AIGC content publishing volume increased by 43.4% year-on-year, and the average reading time of community content on GEN2 increased by 4.79% year-on-year.

The deep application of AI technology directly drove improvements in commercial performance. During this year's 618 period, the average GMV per user on the "What's Worth Buying" GEN2 homepage increased by 15.1% year-on-year. The order conversion rate achieved through the platform's AI shopping intelligent agent even increased by 162.6% year-on-year, demonstrating the powerful efficiency of AI technology in e-commerce conversion. These results indicate that Zhende Mao Technology has made significant progress in the deep integration of AI technology with consumer scenarios, and its "Haina" platform is becoming an important infrastructure for consumer data services in the industry.