TaoTian Group announced on its "Hardcore Youth Tech Festival 4.0" event that its self-developed billion-parameter recommendation large model, RecGPT, has officially gone live. This innovative achievement will comprehensively upgrade the "You Might Like It" information flow on the mobile Taobao homepage, offering users a more accurate and personalized recommendation experience through AIGR (generative recommendation) technology.
The launch of RecGPT marks an important step forward for Taobao in the e-commerce recommendation field. Test data shows that the recommendation information flow powered by the RecGPT large model performed excellently, with user click-through rates increasing by double digits, while the number of added-to-cart actions and time spent on the platform also rose by more than 5%. This indicates that RecGPT has achieved significant results in improving user engagement and conversion efficiency.
According to the introduction, RecGPT is based on the billion-parameter Taobao Xingchen LLM large model and has undergone deep reinforcement learning on the historical behavior of Taobao users, giving it stronger e-commerce domain reasoning capabilities. The model can not only summarize and deeply analyze the consumption behavior of users on Taobao over more than ten years, but also integrate billions of product image and text information through multimodal cognitive technology and combine it with "world knowledge" to generate highly personalized recommendation sequences.
Compared to traditional recommendation algorithms, the upgraded "You Might Like It" on Taobao achieves a better balance between conversion efficiency and user experience. RecGPT can even anticipate and provide thoughtful suggestions before users realize their needs, thus offering a smarter and more forward-looking recommendation service. In addition, to enhance user interaction with the recommendation content, RecGPT will reason and generate personalized product recommendation reasons, making the recommendations more attractive.
This upgrade of the recommendation information flow is an important application of Taobao's AIGR (generative recommendation) technology. Previous reports indicated that TaoTian Group has fully upgraded to the AIGX technology system. This system covers the complete chain of basic research, application development, and industrialization, covering all scenarios required for e-commerce business operations, including AIGI (index), AIGR (recommendation), AIGB (bidding), AIGA (auction), AIGC (creativity), AIGD (data), and has already realized practical value in many businesses on Taobao and Tmall.
The launch of RecGPT will undoubtedly further solidify TaoTian Group's leading position in the e-commerce AI field and is expected to bring consumers a smarter and more enjoyable shopping experience.
