The representative of the "craftsman spirit" and the pioneer of domestic mobile phones, MiFi, is once again at a turning point in its destiny. On February 27, 2026, according to Qichacha citing information from Geek.com, MiFi Technology officially announced the suspension of self-developed hardware projects for new mobile phone products domestically.

Officially, the continuous rise in the price of core components such as memory has greatly compressed the commercial space for new products, becoming the "last straw" that broke the back of the mobile phone hardware business.

Core Strategy: A Leap from "Hard" to "Soft" AI

MiFi emphasized that this adjustment is not the end of the industry, but a comprehensive strategic transformation:

  • Embracing AI Fully: The company's focus will completely shift to an AI-driven software ecosystem.

  • Flyme Open Ecosystem: The core product Flyme will further open up to the industry, building a more vibrant AI system.

  • Deep Collaboration with Geely: The transition has already shown initial results, and MiFi has set an ambitious goal of collaborating with Geely Group to provide 3 million intelligent cockpit systems, aiming to take the lead in the "third living space."

Business Landscape: Overseas and Adjacent Brands Will Continue to "Beat"

Although the self-developed mobile phone products domestically have been suspended, MiFi's ecosystem remains active:

  • Continuation of Overseas Business: Overseas Mobile Phone Business remains operational.

  • Trendy Ecosystem Line: The popular AI Glasses and the cool brand PANDAER will continue to operate normally.

  • User Rights Protection: MiFi solemnly promises that the rights of existing mobile phone users will not be affected. Flyme System updates and after-sales services will continue to be provided as usual.

Industry Observation: "Cutting Loose" in the AI Era

Information shows that Wuhan Xingji Mifi Technology Co., Ltd., as the core force behind it, is injecting AI genes into every detail of automotive and wearable devices. Analysts believe that under the dual pressures of hardware homogenization and rising costs, MiFi