The Spring Festival of 2026 is approaching, and the long-standing Alipay "Collect Five Blessings" campaign is experiencing a technological breakthrough. This year, Alipay has launched the AI glasses scanning feature for the first time, marking a significant leap from the mobile screen to the augmented reality (AR) space.
Technological Breakthrough: Gaze Recognition, Voice Interaction
Different from previous years when users had to hold their phones and search for "Fu" characters, this year's experience offers more advanced technology:
Hands-free operation: Users only need to wear compatible AI glasses, and the glasses will automatically recognize any "Fu" character they look at.
Smart interaction: With simple voice commands, the glasses will automatically complete the scanning process and send the Fu cards to the user's Alipay account.
Social evolution: This feature is deeply integrated with the Alipay friend ecosystem, supporting direct sharing of Fu cards with friends and family through voice commands, truly achieving "hands-free" use.
Technical Support: GPASS Framework and Agent Intelligence
This smooth experience is backed by the core technologies of Ant Group:
GPASS Technology Framework: Provides a foundational support for large-scale, high-concurrency visual recognition, ensuring low latency and high security during the scanning process.
Agent Intelligent Architecture: The AI on the glasses is no longer just a simple identification tool but becomes an "intelligent assistant" that understands user intent, making services "always available."
Experience Upgrade: Broader Content, Richer Benefits
In addition to changes in the interaction method, the content of the 2026 "Collect Five Blessings" campaign has also been fully expanded:
Wider Recognition Scope: In addition to traditional "Fu" characters, creative "Ma" characters and various popular game characters have also been included in the collection scope.
Bigger Prize Pool: In addition to traditional cash red envelopes, users may also have the chance to win physical AI glasses and other hard-core tech gifts through AI glasses scanning.
Industry Perspective: Building a New "Service-on-the-Go" Model
An Alipay official stated that the AI glasses scanning feature is just the beginning. As smart wearable devices become more popular, Alipay is committed to building a new **"service-on-the-go"** experience model. In the future, whether it's shopping payments or government services, users may just need a glance or a voice command, and AI will respond immediately in the combined virtual and real space.
